Privacy Policy

Mookmik World is a drawing app for children aged 3 to 5 and the grown-ups who play with them. We built it to need as little information as possible. This policy explains what that information is, why we need it and what you can do about it. It covers the app, the web version at world.mookmik.com and this website.

The short version

• No accounts. We never ask for your child’s name, age, email address or any other contact details.
• Drawings, photos and voice recordings stay on your device. We never receive them.
• No ads, no analytics, no tracking in the app. The app contains no advertising, analytics or tracking tools, and no AI.
• This website counts visits with Google Analytics on its home page, the Mookmik World page and the blog, to see which pages parents read. It is never used for ads or in the app, and you can turn it off at any time.
• The app sends us very little: a random install number, which worlds are unlocked, the language if a grown-up chooses one, and the store’s proof of a purchase so we can check it.
• We never sell your information or share it for advertising.

Who we are

Mookmik World is made by the company below, which is responsible for your information under this policy:

Questions about privacy? Write to us at hello@mookmik.com.

What stays on your device

Everything your child makes stays on your device: photos of drawings, the characters cut out of them, voice recordings, worlds and settings. The app turns a photo into a character on the device itself.

The app asks for permission to use:

• the camera, to take a photo of a drawing;
• the photo library, to choose a photo of a drawing you already took;
• the microphone, so your child can record a voice for a character.

You can turn these off at any time in your device’s settings. Deleting the app deletes everything it stored on the device, and we can’t bring it back. If your device backs up to iCloud or a computer, the backup may include the app’s drawings and recordings; those backups are handled by Apple or by you, not by us.

What the app sends us

The app connects to our server only to keep purchases working. It sends and we keep:

• A random install number. The app makes it up the first time it starts. It isn’t linked to your name, your device or your device’s advertising identifier, and deleting and reinstalling the app makes a new one.
• Which worlds are unlocked, and when the record was created and last changed.
• The language, but only if a grown-up chooses one in the grown-ups’ area.
• For App Store purchases: Apple’s transaction number for the purchase, which product it was, and the price and currency Apple reports. We check these with Apple to confirm the purchase is real and to let you restore it.

We use the install number only to make the app work. We never use it for advertising, profiling or tracking, and we never combine it with other information about you.

Like every internet service, when the app or this website connects to our servers, our hosting provider Cloudflare handles your device’s IP address and basic technical details, such as the type of browser, to deliver and protect the service. These connection logs are kept only for a short time.

Purchases

Purchases are made through Apple’s App Store (and Google Play when the Android version arrives), only from the grown-ups’ area. Apple or Google takes the payment; we never see your card details or your Apple or Google account. Their own privacy policies apply to the payment.

This website and the web version

• This website (mookmik.com) is written for grown-ups and has no ads. If you switch on the music, your browser remembers that until you close the tab; nothing about it is sent to us.
• Visit statistics. The home page, the Mookmik World page and the blog count visits with Google Analytics, a service from Google, and say so in a short notice the first time you visit. Your browser keeps cookies whose names start with _ga (they expire after 13 months) and tells Google which pages you open, how far you scroll, which links out of the site you follow, which site brought you here, and your type of device, browser and language. Google uses your IP address to work out roughly where you are, such as the country or city, and doesn’t store it. We use these statistics only to see how many people visit and which pages they read, based on our legitimate interest in understanding how the website is used. Google signals and ad personalisation are switched off, and the statistics are never used for advertising. You can turn them off at any time with Visit statistics at the bottom of every page: this deletes the cookies, and your browser remembers your choice. The privacy, terms and help pages never load Google Analytics, and the app and the web version don’t use it at all.
• The web version (world.mookmik.com) keeps drawings, recordings and progress in your browser’s own storage, not on our server. Your browser will ask before it lets the page use the camera or microphone. If you take a picture of a world, it is made in your browser and saved to your device or handed to your device’s share menu; it is never sent to us.
• The web version loads an animation component from unpkg.com or jsdelivr.net. When your browser downloads it, those services receive your IP address, as with any website. The fonts on the website and in the web version come from our own server.

Who else is involved

We never sell or rent personal information. We use a few service providers, only to run Mookmik World:

• Cloudflare: hosting, our database and our servers’ network.
• Apple and, for Android, Google: app stores, payments and checking purchases.
• Google (Google Analytics): visit statistics for this website, which you can turn off.
• unpkg and jsdelivr: a file for the web version, as described above.

We may also share information if the law requires it.

These providers may process information in other countries, including outside the country where you live. We only use providers that protect information to recognised standards.

How long we keep information

• The install record and purchase records: for as long as they are needed to keep your purchases working and restorable, and as long as the law requires us to keep purchase records.
• Connection logs at Cloudflare: a short time, then they are deleted automatically.
• Visit statistics in Google Analytics: Google deletes the detailed data after 2 months; after that we keep only totals, such as how many people visited each page.
• Everything on your device: until you delete it or the app.

You can ask us to delete your install and purchase records at any time (see Your choices and rights). Deleting them doesn’t take away what you bought: Restore purchases in the grown-ups’ area checks with Apple or Google again.

Children’s privacy

Mookmik World is made for young children, so we designed the app and the web version not to collect personal information from them:

• no names, ages, photos, voices, locations or contact details are sent to us;
• no ads, no analytics or tracking tools, no chat, no public gallery and no way to contact other people;
• no links out of the app;
• purchases and settings sit behind a grown-ups’ gate.

The random install number is used only to support how the app works, never to contact a child, advertise or build a profile. If you believe we have received personal information about your child, contact us and we will delete it.

Your choices and rights

Depending on where you live, privacy laws such as Thailand’s Personal Data Protection Act and the EU and UK General Data Protection Regulation give you rights over your information. You can ask to see it, correct it, delete it, receive a copy, or object to or limit how we use it.

To make a request, email hello@mookmik.com. Because we don’t know who you are, tell us roughly when you installed the app or made a purchase, and which product it was, so we can find the right records. We will reply within 30 days.

You can also complain to your local data protection authority. In Thailand, that is the Office of the Personal Data Protection Commission.

Changes to this policy

If we change how Mookmik World handles information, we will update this policy and the date at the top before the change takes effect. If a change is important, we will also tell you in the app or on this website.

Contact

Write to us at hello@mookmik.com or by post: